Many lifecycle platforms make database size part of the bill. Reachable charges for what you actually deliver instead: lifecycle email and SMS for Australian retailers, with honest attribution and consent built in.
See pricingWhy we built it| Destination | Clicks |
|---|---|
| /collections/pantry | 1,204 |
| /products/olive-oil-3l | 688 |
| /collections/new-in | 497 |
| /pages/store-finder | 311 |
| Unsubscribe | 46 |
| Segment | Profiles | Share of list | Rev / profile |
|---|---|---|---|
| Bought twice in 180 days | 12,340 | $8.40 | |
| Weekly shop, VIC metro | 9,806 | $6.95 | |
| Lapsed 90 to 180 days | 7,215 | $2.10 | |
| Clicked, never purchased | 5,488 | $0.85 | |
| SMS consented, email unsubscribed | 3,102 | $4.60 |
Choose who creates your campaigns. Both options use the same delivery rates.
For a team ready to manage its own email and SMS.
1¢ per delivered email
3.5¢ per outbound SMS part
$0 contact storage · No minimum sending volume
For a team that wants help producing its campaigns.
$1,200 / month
Assumes all 20,000 emails are delivered. SMS is optional and additional.
All prices in AUD ex GST. Done For You email requires at least four designs per month, each for an audience of at least 5,000. Setup, scope and commitments are agreed before service starts.
From a database-sized bill to usage-based sending in three steps, with a parallel run before anything cuts over.
Shopify webhooks or a secure contact upload, whichever suits. Your data stays yours, and our source-system integrations use read-only access.
Import the profiles you need with consent states mapped exactly as they stand in your CRM. Stored contacts do not create a charge.
Campaigns, flows and SMS go out from day one, and every dollar is reported against your store's order truth, not a self-marking attribution model.
Reachable comes out of years of running email for real Australian retailers on the big-name platforms, and auditing what they actually charge for.
Database growth should not trigger an upgrade. Reachable charges for delivered email and outbound SMS parts, with no contact-storage fee.
Marketing can only ever reach subscribed, non-suppressed contacts, enforced in one place at the database layer. One-click unsubscribe, instant STOP handling, automatic bounce and complaint suppression.
Our abandoned-cart engine checks for a purchase at send time, by design. No more "complete your order" emails landing two days after the order was completed.
Reachable reports revenue against your store's order truth through the 121 Insights dashboard, not a self-marking homework model that claims every sale it touched.
Australian SMS is charged at 3.5 cents per billable part. Reachable sizes the finished message and shows the exact campaign estimate before it goes out.
Reachable is run by 121 Group. The same team that builds your campaigns runs the platform they send from. One team, one number to call.
Store as many contacts as you need. DIY is usage-based; Done For You adds a fixed production fee for each design we build. Pricing is in AUD ex GST.
Tell us how many people you contact and how many campaigns you need. We will show delivery and design costs separately in the calculation.
Email estimates assume each intended recipient is delivered. SMS defaults to one billable part per person; expand the longer-message option if needed. You will see the exact cost before sending.
Each customer has an isolated tenancy enforced at the database layer, with core customer records hosted in Australia. Internal access is role-based and limited to operational, support, abuse, security and legal need.
A valid unsubscribe or STOP request changes the consent state immediately and is enforced against future marketing sends on that channel.
Yes. Your contacts, consent states, templates and results export cleanly at any time. We win by being better, not by locking the door.
Stored profiles cost nothing. DIY charges for delivered email and outbound SMS usage. Done For You adds $250 per email design and $50 per SMS design.
Reachable is built and operated by 121 Group, a Melbourne marketing and data agency that has run lifecycle email for Australian retailers for years. Reachable is the platform we always wished the big names were.
Local support, clear pricing and safeguards for your customer data.
Core customer records, consent states and sending logs are hosted in Australia.
Manage consent, suppressions and unsubscribe requests across email and SMS.
Talk to our Melbourne team during Australian business hours.
Clear delivery and production fees in AUD, excluding GST. No contact-storage fee.