Short, practical writing on lifecycle email and SMS for Australian retailers: what the pricing models really cost, which metrics still mean something, and what the rules here actually require.
Per-contact billing charges rent on a database, and the arithmetic at 25,000, 100,000 and 250,000 contacts shows exactly how the curve turns list growth into a cost.
Read the article →Apple Mail Privacy Protection opens email before the recipient does, so gating suppression or warmup on open rate is unsafe. Use bounces, complaints and clicks instead.
Read the article →The Spam Act 2003 in plain English for retailers: consent types, unsubscribe obligations, sender identification and the records you need. General information, not legal advice.
Read the article →